For fermented oat drinks, our goal was to create a packaging design that reflects the product’s natural ingredients while maintaining a fresh and modern aesthetic. The visual identity embraces a minimalist approach, allowing hand-drawn fruit illustrations to interact seamlessly with the bottle’s shape, reinforcing the organic and crafted nature of the beverage.

Each flavour – mango, blueberry, cherry, and pineapple – is distinguished by a carefully selected colour palette that enhances recognisability while ensuring a harmonious collection. Typography plays a key role in reinforcing the handcrafted feel, balancing elegance with an inviting touch.

Beyond these oat drinks, the project extended to fermented oat desserts in cranberry, blueberry-bilberry, and pistachio, as well as soy-based desserts in lingonberry-kama (wholemeal) and cherry flavours, where the same design principles were applied to create a cohesive and refined product family. The result is a packaging system that stands out on the shelves while maintaining a strong connection to nature, purity, and craftsmanship.