Behind the brand — Leanest
Leanest is an Estonian IT company founded in 2016 by a team with extensive experience in software development and IT. Our core business is software development — through our software solutions and innovative technologies, we help clients take their business to the next level by increasing process efficiency and automation. Our activities can be divided into three key areas: production optimisation solutions (IME 5.0, MES), workforce planning solution Stafflogic, and AI-based automated quality control solutions for production industries (e.g., woodworking).
Famous logos XVI — Formula 1
In 2025, Formula 1 celebrates its 75th anniversary—marking three-quarters of a century as the world’s premier motorsport series. Since its first official season in 1950, F1 has been the pinnacle of speed, technology, and competition. But alongside the evolution of the cars, circuits, and champions, its visual identity has also transformed, shaping how the sport is perceived by fans and sponsors alike.
Famous logos XV — Paul Rand
Rand was heavily influenced by the European modernist movements, including the Bauhaus, Constructivism, and De Stijl. He admired designers like Jan Tschichold, El Lissitzky, and László Moholy-Nagy, whose work focused on clean, functional, and structured design. Rand’s approach to branding and logo design was rooted in simplicity, clarity, and the belief that “Design is so simple, that’s why it is so complicated.”
Summary of the 2024
Another year has passed, again filled with loads of awesome projects on a “usual” wide variety of creative level. Hope you’ll enjoy the showcase.
Pantone’s Colour of the Year 2025 - Mocha Mousse
Pantone’s Colour of the Year 2025: Mocha Mousse – A Warm Embrace of Timeless Elegance
Every year, the announcement of Pantone’s Colour of the Year sets the tone for design, fashion, and cultural aesthetics. For 2025, Pantone has unveiled Mocha Mousse as the defining hue of the year — a rich, velvety brown with warm undertones that evoke comfort, sophistication, and a sense of groundedness.
Famous logos XIV — LEGO
The Story of the LEGO Logo – From Natural Wooden Blocks to One of the World’s Most Recognizable Brands
Visual identity guidebook — online
Moving various assets online is no longer news, but in our daily work, we often see that a company’s style guide still exists only as a document on someone’s computer or in a cloud service. Over time, finding the necessary files for creating other media can become difficult, and sharing them with new employees or partners can be a hassle.
Expand your business horizon — franchise
Franchising as a business model has existed for centuries, but its modern concept began to take shape in the 19th century in the United States. One of the first companies to adopt the franchise model was Singer Sewing Machine Company, which started expanding its after-sales services through franchise agreements. Since then, this business model has spread across various industries, from fast food to hospitality and service provision.
Famous logos XIII – Apple
Apple visual identity has undergone several changes, each reflecting significant milestones in the company’s history and product development.
Famous logos XII — BMW
Summary of the 2023
Once again, it's time for summaries, and we take a look back at our twenty-third year, where the tone was set by several collaborative projects, a variety of web solutions of different scales, and a multitude of diverse online graphics.
Pantone's Color of the Year 2024 — Peach Fuzz
In the ever-evolving world of design, colors play a pivotal role in shaping trends and influencing creative expressions. Pantone, the global color authority, has once again cast its gaze upon the palette of possibilities and declared the Color of the Year for 2024 — meet Peach Fuzz.
Travel blog — Athens
On the 9th and 10th of June, the largest European gathering of WordPress developers, WordCamp Europe took place in Athens, bringing together over 6,000 visitors from around the world and offering a great selection of new and well-known opportunities for WordPress developers.
Famous logos XI — IKEA
IKEA today is one of the best-known brands in the world, and its hallmark is the characteristic blue and yellow logotype. But the logo (or logotype, or insignia, or emblem) hasn’t always looked like this. Because just like IKEA and its business, the logo has constantly been developing. Here we look at the logo’s evolution from 1943 to 2018, when the latest changes were made. So get your magnifying glass out, and join us for the story of the IKEA logo, from letterhead to head of everything!
Why company's visual culture is so important?
Having been involved in creating and developing businesses and personal brands for 15 years, we still receive requests for website creation where the clients' needs are rather vague, or they get scared off when asked more detailed questions about the visual plan. This is a very important topic, and we will talk about why these questions should not be left unanswered.
When responding to an inquiry, we often ask about the company's content, values, or initial visual plan, and we frequently receive a vague response. The client then probably moves on to someone who does not delve into details as much and the client is relieved of having to think too much.
Pantone Color of the Year 2023: Viva Magenta
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Famous logos X — Bass Brewery
Our tenth episode of the Famous logos series takes us to the 19th century, when nationwide companies started to rise and knowledge about branding and brand licensing became possible.
Travel blog — Dublin
Estonian Designers in Dublin: A Journey Through Irish Design and Culture
At the end of May, a group of Estonian designers visited Dublin, the capital of Ireland, where they explored local design studios, institutions focused on visual culture, and design education.
Famous logos IX — Nintendo
Everybody knows Super Mario and Wii, but did you know, that the first game from Nintendo was a set of playing cards?
From the beginning and before expanding out of Japan, the first logo in Kanji (the Japanese writing system) was the three characters ‘任天堂’ spelled as 任 (Nin) 天 (ten) 堂 (dō). Though still debatable, this phrase is commonly interpreted as “Leave fate/luck to heaven.”
Pantone Color of the Year 2022 — Very Peri
First time in the history, Pantone Color Institute choose a new colour as the Pantone Color of the year. That unique and special colour is Very Peri.
PANTONE 17-3938 Very Peri, a warm and friendly blue hue with a carefree confidence and joyful attitude, emboldens uninhibited expression and experimentation. This enthusiastic blue hue displays a dynamic presence and a whimsicality that lends itself to unpredictable colour harmonies and spontaneous colour statements.