Leanest
Leanest is a development company, focusing on optimising production or even staff. Besides optimising they focus on different AI solutions in production.
They turned to us with a wish to update the website. After a while, we offered some refreshed colours and typography and ended up updating whole identity. So now they have fully updated visual appearance, a fresh look and are ready to kick ass with their awesome products and services.
Leanest
2022
Discgolf to become top five practiced sports involving young people.
The foundation for increasing its impact is a well-thought-out brand and a functional and memorable visual identity that appeals to a wide target audience, supports sponsorship relationships, and is flexible in everyday operations.
Static Green - This brilliant green hue is a symbol for electricity - it's the crown jewel of the colour palette and really stands out (perhaps even too much!). We use this very static colour to emphasize key points in graphics, and core messages from content.
Dark Gray - Despite of using pure black we used dark gray, which matches perfectly with Static Green. Gray is supporting colour so he powers up green and stays calm in the background as a partner.
Light Gray - Light gray is also supporting colour to separate different blocks and subjects which we otherwise would do with white. So, this gives us some flexibility. Light gray is softer than white, it supports the colour package so the main graphics and messages could be on or with green or white.
Leanest offers 20% more efficient work load and production. We used that as a key element to create the Leanest icon, making the shapes from the pie charts.
— Erkki Pung — AD & Brand architect in Sviiter
We needed a fresher visual look, and better structure for our website to introduce various areas of our company. The collaboration with Sviiter Agency went smoothly and creatively. Together, we created a new and modern visual identity for Leanest that can speak to our clients and potential future employees.
— Marko Saviauk, CEO of Leanest
Behind the brand
Take a minute to read an interview with Daily Saviauk, one of the key members of Leanest, about their brand approach, key elements on their identity change in 2022 and how all that has paid off.