Franchising as a business model has existed for centuries, but its modern concept began to take shape in the 19th century in the United States. One of the first companies to adopt the franchise model was Singer Sewing Machine Company, which started expanding its after-sales services through franchise agreements. Since then, this business model has spread across various industries, from fast food to hospitality and service provision.

Having been involved in creating and developing businesses and personal brands for 15 years, we still receive requests for website creation where the clients' needs are rather vague, or they get scared off when asked more detailed questions about the visual plan. This is a very important topic, and we will talk about why these questions should not be left unanswered.

When responding to an inquiry, we often ask about the company's content, values, or initial visual plan, and we frequently receive a vague response. The client then probably moves on to someone who does not delve into details as much and the client is relieved of having to think too much.

It is hardly a secret that e-commerce has been booming year after year around the globe. Having a platform for selling your goods online is vital for anyone who wants to reach a wider audience. 

However, when a few years ago, selling on the Internet was a small, often insignificant part of revenue for most shops, it is now becoming more and more relevant by the day. With the current situation regarding COVID, the inquiry for e-commerce solutions went up and is now over 60% of all inquires we're receiving  today.

Whether you’re starting from the ground up or looking for a complete redesign, mood boarding is the first step to conceptualising your brand’s visual foundation. Similar to a collage, mood boards contain a variety of design assets that work to define and communicate visual identity during the branding process. These boards create a cohesive direction for the brand’s aesthetic and act as an initial style guide as the design team works to create a brand’s logo, website, packaging and marketing material.

For most people, the word “brand” immediately brings to mind large corporate logos and unified design, used on everything from billboard ads to business cards. But that’s only one—perhaps even a fairly small—aspect of branding.

WordPress is a very powerful platform, but it needs constant monitoring and someone to deal with various updates and repairs.

If your website has more functions and abilities than the standard WordPress template, you have probably seen how updating plugins, add-ons or WordPress itself tends to make the website dysfunctional and lose much of its initial functionality.

Maybe you have heard about the thing called eCommerce but never really got into it. Well, we believe it is time to start. 

The eCommerce is growing and there is no signs of slowing down. The worldwide retail ecommerce sales will reach $1.915 trillion this year and is expected to climb as high as $2.352 trillion in 2017 according to eMarketer. It means almost nineteen percent growth in one year. In my opinion it should be enough to get you thinking about creating your own online store. To make your life easier I have pointed out some key aspects for you to keep in mind when creating an online store.

CMS is a content management tool for website admin which allows to add or change website content, media etc. But, which one to choose?

There are many content editing tools available on the web and all that variety could look even similar in many cases, but when you take closer look, you’ll see how they fit to some segment for its functionality or target market.