In 2025, Formula 1 celebrates its 75th anniversary—marking three-quarters of a century as the world’s premier motorsport series. Since its first official season in 1950, F1 has been the pinnacle of speed, technology, and competition. But alongside the evolution of the cars, circuits, and champions, its visual identity has also transformed, shaping how the sport is perceived by fans and sponsors alike.

Rand was heavily influenced by the European modernist movements, including the Bauhaus, Constructivism, and De Stijl. He admired designers like Jan Tschichold, El Lissitzky, and László Moholy-Nagy, whose work focused on clean, functional, and structured design. Rand’s approach to branding and logo design was rooted in simplicity, clarity, and the belief that “Design is so simple, that’s why it is so complicated.”

The Story of the LEGO Logo – From Natural Wooden Blocks to One of the World’s Most Recognizable Brands

Apple visual identity has undergone several changes, each reflecting significant milestones in the company’s history and product development.

Bayerische Motoren Werke AG, more commonly known as BMW, was founded in 1916 in Munich, Germany. Initially, BMW focused on aircraft engine production during World War I. However, after the war, with the restrictions on aircraft manufacturing, BMW shifted its focus to motorcycle production.

IKEA today is one of the best-known brands in the world, and its hallmark is the characteristic blue and yellow logotype. But the logo (or logotype, or insignia, or emblem) hasn’t always looked like this. Because just like IKEA and its business, the logo has constantly been developing. Here we look at the logo’s evolution from 1943 to 2018, when the latest changes were made. So get your magnifying glass out, and join us for the story of the IKEA logo, from letterhead to head of everything!

Our tenth episode of the Famous logos series takes us to the 19th century, when nationwide companies started to rise and knowledge about branding and brand licensing became possible.

Everybody knows Super Mario and Wii, but did you know, that the first game from Nintendo was a set of playing cards?

From the beginning and before expanding out of Japan, the first logo in Kanji (the Japanese writing system) was the three characters ‘任天堂’ spelled as 任 (Nin) 天 (ten) 堂 (dō). Though still debatable, this phrase is commonly interpreted as “Leave fate/luck to heaven.”

The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.

This is the story of Enric Bernat, a Catalan football enthusiast who put a lollipop on a stick – and the rest is history.

The famous Catalan lollipop was born in 1958 when the company’s founder, Enric Bernat, had the idea of placing a lollipop on a stick. He affectionately called it “Goal” (Gol in Spanish), imagining the candy as a football and the mouth as the goal net.

Nike, the world’s most influential sports and leisurewear manufacturer, got started thanks to a coincidence, got their name from a dream and their logo...

MasterCard is a technology company established in 1966 that is active on the market of global payments. They develop credit card solutions and possibilities, mediate payments between banks and between buyers and sellers of goods and services. They manage the world’s fastest money exchange network and are active in over 210 countries.

AT&T is an American telephone and telegraph company founded in 1889, with a logo that reflects the company’s historical evolution.

The company, which started with American telephone and telegraph services, was personally founded by the legendary Alexander Graham Bell in 1889. Inspired by his name, the company’s logo featured an image of a bell, which was used in various forms until 1983.

Starbucks was founded in 1971 in Seattle, United States, and it is known for its frequent brand renewal.

Starbucks got its name from the first mate in the novel Moby Dick. However, the founders initially had another name in mind – they wanted to call it Pequod, after Captain Ahab’s whaling ship. Can you imagine the best coffee shop in the world with a fishing boat on its logo?

Audi’s four-circle logo is one of the oldest brands in Germany that is still in use today. It symbolizes the 1932 merger of Audi, DKV, Horch and Wanderer.

The famous logos section of the Sviiter blog will take you on a trip back in time. We’ll take a look at how famous logos were developed over the past decade, but at times we’ll go back as far as a century. We’ll try and understand why and how the brand language of well-known companies got started and who or what was behind their development. The main character of our first instalment is Shell.