Stepping into 2021 we had kind of mixed emotions but overall very cool year with several new clients in our briefcase.

For us, last year had mixed emotions. On the one side, we paid some debts from 2020, but on the other hand, we made the most successful year in Sviiter’s history, mostly with a strong second half of the year. We would like to thank our clients and friends who have been with us, and all the newcomers who helped built the year as cool as it was.

By nature, Sviiter offers a full-service approach to clients, often taking on project management in addition to design expertise. “This gives us a certain level of quality control and provides the client with peace of mind—where they don’t have to find a printing house or a developer themselves but can get everything from a single provider,” explains Erkki Pung, the founder and creative director of Sviiter.

2020 was difficult, instructive, challenging, but also gave us a lot of positive to move forward.

Pantone Color Institute has named not one but two colors of the year: Ultimate Gray & Illuminating bright yellow.

Pantone’s decade-launching choice might seem staid (especially in comparison to 2019’s showy Living Coral), but such a recognizable, reliable colour presents a foil to the uncertainty the future holds. Cerulean’s impact that year permeated the cultural zeitgeist, ranging from home decor trends to high fashion; for reference, one might consider Meryl Streep’s character Miranda Priestly’s monologue in the early-aughts film, The Devil Wears Prada, where she breaks down how the colour dominated a global industry.

The Pantone Color Institute chose Living Coral as Pantone Color of the Year 2019.

The vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

As humans are the only species not to be able to tell the difference between violet and purple, even Pantone calls Ultra Violet a “blue-based purple”.

When giving a background to the choice of Ultra Violet, they use examples of world famous incidents of purple from recent history. So let’s see why this colour should be celebrated.

The letter “X” marks a significant milestone for Sviiter this year—yes, we’re turning ten! Let’s take a moment to reflect on the past years and express our gratitude to those who have contributed to our journey.

First and foremost, we want to extend our deepest thanks to everyone who has been with us over the past decade, trusted in our solutions, appreciated our creative approach and work ethic, and returned to collaborate with us time and time again.

To reminisce about previous years, we’d like to highlight two blog posts—Half a Decade of Design, which celebrated our first mini-anniversary, and last year’s A Year Full of Sparkle, which truly shined thanks to a variety of exciting projects.

Pantone Color Institute has just announced the colour of the year 2017 to be Greenery – the soft green to symbolize freshness and new beginnings. Greenery represents freshness and reinvigoration, also new beginnings and association with nature. The main green is mixed with darker yellow which makes Greenery very natural as rising nature on spring.